The latest “must-have” gadget from Apple, the software giant that gave the public a reason to pour their hard earned money into their overly priced iPhone’s and iPads and Macbooks, has brought forth a new and superior product: the Apple Watch. Of course, many claimed the world wasn’t ready for this latest wonder from Apple – the first release after the death of its visionary founder, Steve Jobs, in 2011.
And man, oh man, were they right. If reports are to be believed, the sales for Apple Watch have dropped nearly 90% after its launch in April, not only in the United States, but also in the UK. Recent analysis by Slice Intelligence, an independent research company, suggested sales figures in the US in April showed 35,000 devices being sold per day, but by July 1, daily sales have dropped to a meager 2,500- a slump of about 90 per cent.
A tech industry analyst also reportedly told The Independent that the device is “not doing amazingly well” in the UK either; not the dazzling start Apple was hoping for, no doubt.
But can we really blame consumers for not buying into what Apple is calling “great” features of the Apple Watch. Besides telling the time, this device offers heart rate sensors and iPhone updates right on your wrist, and priced at £299 to an eye-popping £9,500 model, thanks to its 18-carat rose gold case.
Of course, the watch did make a significant initial impact but let’s face it, in a world of Smartphones and fast forward technology, what is this watch doing that our phones aren’t doing already? What would have wowed the public 20 years ago, just garners a half-hearted glance from consumers of this day. And that is exactly why the Apple Watch hasn’t made many fans.
Yet others have questioned Slice’s authenticity in its research methodology, which is heavily centered on analysing the electronic receipts of online shoppers who sign up for the research company’s package-tracking service. The drop observed by Slice might therefore be at least partly related to the normal cycle of initial launch hype that is followed by less interested buying.
Apple has yet to release any precise numbers about their Watch, which is odd considering their constant updates on sales figures previously offered for other new products soon after they were launched. A company spokesman hastily commented that he could say no more than “beyond reiterating what Tim Cook said on our last earnings call that ‘right now the demand is greater than the supply’”; comments made back on 27th April, soon after the Apple Watch launch.
There is no question that the Watch isn’t worth the hype Apple made it out to be, and lead analyst for consumer tech at Ovum Ronan de Renesse expects global Apple Watch sales to reach 10-15 million by the year end which is only about average for a first generation Apple device, but he did not see the Apple Watch becoming a big hit.