SEO optimization is necessary to make sure your website is returned by search engines when people search for information or products they are interested in. Whether you own a small online shop or something completely different like a photography website or a health blog, finding the right keywords is essential to ensure that you get traffic.
Google’s Keyword Planner puts at your disposal the right tools to do effective keyword research, enabling you to find the most popular and relevant keywords for your business. Basically you have a bunch of features that provide you with numerous unique keyword combinations and give you accurate data on how much traffic a keyword receives within a specific period of time.
We all know how high the costs of marketing and SEO campaigns can go up to. Unlike other similar tools, taking advantage of Google’s renewed version of Google Keyword Tool is completely free, so do not be worried that expenses will go higher than they already are.
Below we will present an in-depth analysis of how you can benefit from this keyword research platform.
Combine keyword lists
Maximum 3 keyword lists can be mashed. Google Keyword planner will mix them and will come up with hundreds of possible variations. Obviously, many of them won’t make any sense, but there might be some useful phrases you can use in your SEO campaign. This feature can be extremely beneficial for ecommerce websites because you will be provided with any imaginable combo of words.
On the other hand, blogs and similar sites won’t profit too much from this component of Google Keyword Planner. Some keywords will not even come close to how people normally search on the web.
Search for keywords
Producing keywords on your own is overwhelming. It is very easy to miss some. GKP returns new keywords based on what information you fill in. In order to make good use of this feature and to get the best suggestions, you should be very specific when you fill in those fields.
For instance, “Your product or service” field should contain numerous main keywords, not only one. The suggestions will be given based on these main keywords. Pay attention to what phrases you insert because if they are too general (for example “photography” or “sports”), the keywords supplied will be ones that there is a lot of competition for. It is way easier to rank for low competition keywords than otherwise.
There are extra options to make the search closely related to what you are looking for (“Country”, “Language” and “Search engine”).
Check the search volume for particular keyword lists
This characteristic permits you to get the search volume for a list of keywords you already have. You either upload a CSV file containing the list or you copy & paste it directly in the place especially designed for this task. Hit the “get search volume” button after you enter all the necessary targeting data and check how many times people have searched for the keywords in question.
One of the biggest perks of this feature is that you receive search volume information from small areas, not only from large regions or countries. This is highly effective for local businesses because it allows them to keep a sharp eye on their competitors from a specific area.
Results are displayed in two different tabs – “Ad Group ideas” and “Keyword ideas”- which are next to each other. The average monthly searches indicator is one of the most important aspects you should pay attention to. For each keyword you can view a detailed histogram about the fluctuations in terms of numbers of searches during the last year.