You can make money online and blogging is quite a lucrative option. Unfortunately the speed of your website will have an effect on your visitors and an effect on your sales. Many web users expect a site to load in the space of a few seconds and if it doesn’t, they will click off the site without bothering with it any further. This means you are losing conversions from visitors who are attempting to visit your blog.
Say what you like, loading time and speed do play an important role, and even if you optimize you site with images and awesome text, the loading time and speed of your website are more important. Loading time is the most critical factor with regards to the rankings in the search engine. Any person with a blog needs to be concerned with the speed and time of the loading process of their blog.
Slow Loading will get you Penalised
The loading time of your blog really does matter if you want your website to be accessible in the online community. Loading time will affect your website revenue. How many times haven’t you waited for a website to open to purchase a product, and with impatience, clicked off it and bought the product elsewhere. Of course slow loading times will also affects your websites ranking in the search engine.
For instance Google considers a page to be slow if it takes longer than a mere 1.5 seconds to load. Slow site speed negatively impacts the user experience, but worse, it results in your site being penalised by Google in search results. It relegates it in the search rankings and a serious and negative impact on site traffic will result. Too slow and your website won’t be found in the top ranked pages in the search engine. Web users won’t be clicking on your website and you will be losing customers.
There ARE ways to Speed things Up
All is not lost however if you have a slow blog. There are one or two steps that can certainly work to improve loading times. Huge high-res images may look alluring, but their very size can slow down web pages and you should rather remove them and make use of smaller dimensions. Another tip is to use browser caching which is useful for remembering static files that were previously downloaded. If a visitor returns to the site, these elements can be accessed from the cache as opposed to be downloaded from the server.
Speed is a huge bonus, and conversion rates increase hugely when page load time improves from 10 seconds to two. The truth is that nobody in this hectic world, wants to wait for web pages to load, more so when it is far easier to just navigate to the competitor’s website. Page speed is huge issue, and you do stand to lose significant amounts of revenue as a result.